TRU by Hilton coming to Tahlequah

September 13, 2018

Promise Hotels to build, manage new hotel at Cherokee Springs Plaza

TAHLEQUAH, Okla. – Promise Hotels, a privately owned hotel development and management company, announced today it will build a Tru by Hilton at Cherokee Springs Plaza in Tahlequah. The new hotel will be located just west of Seven Clans Avenue behind Taco Bueno.

The four-story, midscale hotel will feature 90 rooms and is on the leading edge of the brand’s Oklahoma presence.

“The Tru by Hilton brand is the newest and hottest brand among consumers, ideal for the Tahlequah market,” said Pete Patel, CEO of Promise Hotels. “The innovative design focuses on enhancing guest experiences and will accommodate both casino and convention guests. We’re bringing top-tier amenities at an affordable rate and are excited to help fuel Tahlequah’s growing tourism market.”

The newest Hilton brand features a vibrant and energetic design with more than 2,880 square feet of mixed-use lobby space for guests to work, play, eat and lounge. The reimagined approach to hospitality enhances guest experiences and incorporates the convenience of technology through digital check-in and room selection, digital keys, and complimentary Wi-Fi.

Guests can also take advantage of the "Eat. & Sip." market, visit the multifunctional fitness center and enjoy the build-your-own breakfast bar “Top It.”

“The addition of Tru by Hilton to Cherokee Springs Plaza is representative of our commitment to bringing quality businesses to the Tahlequah area,” said Chuck Garrett, executive vice president of Cherokee Nation Businesses, the site’s developer. “This hotel will provide guests with the Hilton experience at an affordable price and will help support Tahlequah’s growing tourism efforts while complementing the new casino just across the street.”

Tru by Hilton launched in 2016 and now has hundreds of properties under construction around the world. The brand has been recognized by various industries with awards, including The Stevie Award for Best New Product in 2016 and The Lodging Industry’s Innovator of the Year in 2018.

Cherokee Springs Plaza recently announced the addition of Newk’s Eatery, known for its culinary-driven menu, open kitchens and blue-ribbon ingredients. The new location is projected to open in November of 2018 and will be the first in Oklahoma for the award-winning brand in its nationwide expansion. The development is also home to the Stuteville Ford auto dealership, the area’s first Taco Bueno, a Buffalo Wild Wings and Tahlequah’s second Sonic Drive-In location.

Nearly 30,000 cars pass by Cherokee Springs Plaza daily, which is halfway between the Cherokee Nation’s W.W. Keeler Tribal Complex and Northeastern State University. About 3,500 Cherokee Nation employees work in Cherokee County, and more than 9,000 students are enrolled at NSU.

For more information on Cherokee Springs Plaza, including leasing opportunities, visit www.CherokeeSpringsPlaza.com.